Need a Boost of Focus? 3 Reasons Why you should go for Matcha!

Whether it is for school or work, we all encounter times where we need to focus and concentrate. As our mind wanders, we often reach for a cup of coffee to power us through the rest of the day, only to find ourselves crashing hours later. 

We all wish for unrelenting focus and determination void of stress. It helps us to finish projects, essays, or even a workout with great results. So, what if I told you there is something that can help! 

 In this post, we are going to explore 3 main reasons why Matcha is the key to focus and concentration and why we should incorporate it into our daily routine!


1) Pure, Clean, Energy!

Matcha naturally contains caffeine, a stimulant known to prevent drowsiness caused by neurotransmitter Adenosine, by blocking the receptor responsible for one's feeling of wakefulness. Caffeine is great for improved concentration and memory retention in the short term, as it clears your mind of any impending drowsiness. 

The only problem with caffeine itself is that it causes a crash the moment it leaves your system. We may then reach for another cup, and another cup, until we require 5 cups to just barely get ourselves through the day! We become so accustomed to the caffeine, fearing the crash, that its effects no longer feel the same.

What about Matcha?

Matcha is a different story as the abundant number of antioxidants actually bind to the caffeine and therefore slow the absorption of it into your bloodstream. This means that Matcha drinkers experience longer, jitter-free energy void of the subsequent, harsh crash brought along by other caffeinated beverages. 

How does this relate to focus? 

Too much energy is detrimental to our concentration, and likewise, too little energy is of no aid as well. Matcha helps us to feel focused and awake, and therefore, allows us to concentrate on the task at hand. 


2) Calming Effects 

Energy and focus are great - but what happens when stress gets in the way? Stress isn't only bad for our health, it interferes with our concentration as well!  

Luckily, Matcha's presence of L-theanine has been shown to lower stress levels and combat anxiety! L-theanine is unique to Matcha and other types of green tea, but is found in highest quantities in high-quality Matcha. With an umami-taste, it is famous for its stress-reducing capabilities, and has even been used as an alternative to anxiety medication in certain studies!

Many Matcha drinkers report a sense of well-being and a calm meditative state of mind after drinking Matcha. Having a cup prior to a daunting task can therefore lower stress-levels and improve concentration. 


3) Improved Memory! 

Matcha clocks in with one of the highest ORAC antioxidant count among superfoods, with a stunning count of 1384 per gram. But antioxidants aren't only great for your skin -- they have been shown to have neuroprotective and memory enhancing properties. 

Catechins are a specific type of antioxidant, which are responsible for boosting daily metabolic rates and also protecting against neurodegeneration. The neuroprotective properties are in part due to the presence of the powerful catechin, EGCG (epigallocatechin-3-gallate). Studies have gone as far as to show its ability to prevent cognitive impair, reduce inflammation in the brain, and facilitate the production of various types of neural cells. 

Incorporating Matcha into your diet, therefore, indeed has its long-term benefits but can also promote memory retention on a daily basis! 


There we have it -- 3 main reasons why Matcha helps with focus and memory! Do you find that Matcha helps you to concentrate? Let us know below! 


Want a delicious, high-quality, Matcha that will surely put a kick in your step? Our ceremonial grade Matcha is on sale, meaning that you can save a whopping $13.00! 

Use our exclusive discount code INSTAMATCHA15 for 15% off your entire order!

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"I love this product the taste is really good I use it instead of coffee now for my morning drink and it gives me clear minded energy"

– Kirsten R. on "Usu" Organic Ceremonial Grade Matcha (30g)